| A new market review service from Dialectyx & OneSource |
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Increase the return on investment of your sales and marketing activities
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Knowing your most profitable customer segments. Quantifying market potential, penetration and expansion opportunities. Making sound investment decisions. Identifying areas for reducing costs. All are factors that drive business performance. Yet getting reliable data requires time consuming reviews and analyses that consume valuable resources.
Market Analyser Platinum provides you with the detailed analytical information and effective processes to better understand your market and align your activity with your strategy. Our unique blending of:
- Your own data on markets, customers and prospects
- OneSource's global, authoritative company and industry information
- Leading strategy techniques
provides you with a customized analysis of your current activity against your current strategy including actionable and relevant recommendations to improve your profitability.
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The result is that you can:
- Prioritise market segments with the most potential for growth
- Identify areas of cost reduction
- Target new market opportunities
- Increase your sales and marketing ROI whilst reducing risk
- Identify, qualify and prioritise sales prospects.
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Stay ahead of your competitors with a complete understanding of your markets
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Our market analysis reports provide quantifiable insights into the factors that most impact sales and marketing performance:
- Market segment analysis
- Segment ranking
- Competitive landscape analysis
- “On Strategy” prospect list
- Key recommendations
- Sustainable performance metrics
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Market Segment Analysis
Our market segment analysis identifies the key attributes of your customers – sales, employee count, industry, SIC, NAICS and other attributes. Then it helps you compare key segments to highlight your best segments and understand their size. By understanding the qualities of your best customers and markets, you can prospect more effectively and develop a sales and marketing strategy that targets areas to maximize success. Market segment analysis includes:
- Target market sizing
- Territory balancing
- Prospect evaluation
- Customer change analysis
Competitive Landscape Analysis
Our competitive landscape analysis provides you with insights into how you perform and how you are seen in your target market segments. Your competitive positioning and customer experience is understood by
- Customer surveys
- Mystery shopping
- Key buying criteria
Prospect Analysis and the “On Strategy” prospect list
Our prospect analysis helps you identify whether the prospects in your pipeline are in your target market and where you should seek additional prospects. It can help
- align sales and marketing to identify segments for further pursuit
- focus efforts on segments most like your current customers or target market
- filter out the lower value prospects.
By mining OneSource’s comprehensive information database we can provide you with a high quality list of prospects which are aligned with your strategy.
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Market Segment Ranking Analysis
Our market segment ranking analysis provides an in depth comparison of your market segments in terms of their
- Potential future value
- Scope for growth
- Risk
Understanding how your market segments rank on these terms allows you to identify gaps between your current sales activity and the market opportunity.
Key Recommendations
Market Analyser Platinum goes one step beyond analysis of your markets to provide pragmatic, actionable and relevant recommendations on where to focus your efforts in order to maximize your profitability. These recommendations come from a thorough understanding of your intended strategy versus your strategy in action and employing data and expertise from sector, company, economic and political sources.
Sustainable Performance Metrics
Unlike traditional strategic consulting Market Analyser Platinum provides you with a set of concrete performance metrics by which you can monitor your progress.
We offer a follow-up “Challenge & Review” service so that your strategic analysis remains fresh and that your sales and marketing functions become increasingly aligned with strategy.
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