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Advanced Level

An experiential Commerciality Masterclass

Course Overview

Blended Format – 4 Hours online – 1 day workshop


The interactive online pre-work at this level has been designed to immerse the participant more deeply in the theory enabling them to participate and develop fully both in the face to face workshop and after they return to their job roles. Participants practice their commercial thinking in a business simulation. Their knowledge is then expanded in an interactive E-Academy where they cover a range of commercial subjects, both from a general and client specific perspective. 


A 1 day face to face experiential and engaging programme designed to give the skills and knowledge required to develop the behaviour that will enable participants to become more commercial themselves and also encourage commerciality in others. The workshop focuses heavily on practicing commercial thinking and is for the most part team based to encourage discussion and collaboration in reaching value-creating commercial decisions. 

Image by Austin Distel
Learning Outcomes
Image by Riccardo Annandale

The Advanced Programme has a particular focus on equipping the participants to: 

  • Think and Act Commercially – demonstrate their quality of commercial thinking:  linking factors such as marketplace, competitor and regulation to profitability and return on equity. 

  • Understand and create value for your organisation – use their commercial knowledge to make value-based decisions. E.g. balancing costs and risk against value to optimise company financial performance.

  • Develop insights and innovations – understand the bigger picture to deal with changing customer base & external environment. Look ahead to identify specific costs and actions which could have material impact.

  • Create value enhancing and value defending strategies – Participants are equipped with tools and techniques that can be used when assessing opportunities, enabling them to rethink approaches and refresh their analytical frameworks. 

  • Be proactive not reactive – Participants enabled to respond to changing regulatory conditions and external influences.

  • Understand the impact that behavioural and other biases can have on the working environment and decisions that are made. Be able to challenge cultural habitus. 

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